Free games make money.

AuthorShackford, Scott
PositionBriefly Note - League of Legends - Brief article

League of Legends (leagueoflegends.com) is one of the most popular PC games in the world and the linchpin of a thriving business. It is also free to play. Boasting a player base of 32 million, it invites garners to select from a roster of more than 100 fantasy-themed champions and duke it out in teams.

Players can succeed at the game without spending a cent. But money unlocks new champions and "skins" (to change a champion's appearance). A regular flow of new characters and skins brought Riot Games, the Los Angeles developer of League of Legends, enough cash to...

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