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• Position: ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing; Runner-Up; Asset Size of $1 Billion to $5 Billion - Bangor Savings Bank - Brief article

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Institution: Bangor Savings Bank, Bangor, Maine

The goal of this campaign was to reduce customer run-off and improve the bank's ratio of core deposit account openings to closures.

The campaign highlighted the bank's free ATM worldwide offering and also focused on the bank's brand message. The brand communications reinforced the image of the bank as the Maine-based bank, making out-of-state banks seem less...