Franchising: A Team Effort.

Position:From The CEO's Desk
 
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The IFA Annual Convention is a place where the franchising community comes together to celebrate our successes and share our challenges. IFA 2019 takes place Feb. 24-27 in Las Vegas, and I hope to see you there.

The way the world looks now is vastly different than it did 10 or 20 years ago. Major institutions - from government to religion to Hollywood and the media - have all undergone crisis and change, leading to a distrust of these institutions. It's easy to see this in the growing distrust of corporate culture, as well. This represents a risk for franchise businesses. The good news is that the business model's strengths are well-suited to help the franchise community navigate turbulent times. Franchising leads to success and wealth creation for both franchisor and franchisee. Local ownership ensures that people with knowledge of on-the-ground conditions are in place to respond.

As IFA nears its 60th anniversary, I've been reflecting on its past, present...

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