France confronts poor diets.

 
FREE EXCERPT

Decision News Media's Dairy Reporter website (Montpellier) reported on March 5, 2007 that France is getting serious about healthy diets-serious as in a 1.5 percent fine of a company's advertising budget if the company does not include one of four approved messages on its food product advertising. The new rules apply to all broadcast and print advertising.

The Dairy Reporter website said that the rules were implemented because of a concern in France (as in other Western nations) over junk food and obesity.

The four messages that companies have to choose from are as follows. "Avoid snacking between meals;" "Avoid eating too much salt, sugar or fat;" "Take regular exercise," and "Eat at least five portions of fruit and vegetables every day." The rules even specify how much space must be allotted to the messages. For both screen and print the amount of space is required to be 7.0...

To continue reading

FREE SIGN UP