Digital frame signage enables banks to customize messages.

• Position: New Products

A new digital sign from Reality Interactive is designed for banking institutions to localize and communicate updated rates and new product information to customers. Utilizing "off the shelf" digital photo frame hardware, the bank's brand messages, content and interest rates can be displayed at individual teller stations or on larger format screens strategically placed in different areas of the branch.

The digital sign is called bitSHUTFLE. The maker says it enables corporate marketing teams to create customized messaging which can be quickly and easily updated at the local level. Designed to target customers while in a bank branch, several digital frames, each with unique, consistent messages with a localized feel, can be strategically positioned in different areas of the institution, including near teller...