Forty years old, buck's model 110 stands test of time.

Author:Ables, Tom
Position:Outdoor Marketplace

As a gun dealer, you're interested in what new products are being developed that will attract your customers' attention and increase your sales. The number one question dealers ask at trade shows is, "What's new?" That's an important question for continued success.

At the same time, many tried-and-true products are proven best sellers. They have truly stood the test of time.

For example, the Model 110 Folding Hunter from Buck Knives was created 40 years ago. Since then, more than 14,000,000 have been sold.

Many agree, the popular Buck folder literally revolutionized hunting knives. Yes, it has undergone some evolutionary changes to make it a little better. But essentially, it's the same knife Al Buck, his son, Chuck, and their small crew of craftsmen created in 1963.

The knife's bolsters and liners are lustrous brass. Its handle inlays are a...

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