Forrester Research.
Position | Survey of financial institution's usage of websites - Brief Article - Statistical Data Included |
Percentage of financial institutions with web-sites that list enriching existing customers as a goal of their financial site, according to a survey by Forrester Research: 53
Percentage of financial institutions that said acquiring new customers was a goat of their website: 40
Percentage of financial institutions that say they measure the success of their website by site traffic: 67
Rank given to usability when financial institutions were asked to rank, on a scale of one to five...
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