Foreword

• Author: Deb Coldwell
• Pages: xv-xv

Fundamentals of Franchising remains one of the most valuable books in the

Forum on Franchising’s library of excellent books. Since the publication of the

first edition in 1997, Fundamentals has provided guidance to many lawyers

new to the practice of franchise law but continues to serve as a resource for

more seasoned franchise practitioners as well.

No one mentions this book without invoking the names of Rupert Barkoff

and Andy Selden. They were the editors of the first edition and have served as

co-editors with Ron Gardner and Joe Fittante on this current edition. We thank

Ron and Joe, who will carry on Rupert and Andy’s excellent work for future

editions. But our appreciation must clearly go to Rupert and Andy for sharing

their wisdom, insight, and scholarship with us from the first edition through the

fourth.

We also recognize the dedicated efforts of the chapter authors: Chapter 1—

Trademark Fundamentals for the Franchise Lawyer by Christopher P. Bussert

and Linda K. Stevens; Chapter 2—Structuring the Franchise Relationship by

Dennis E. Wieczorek [RIP] and Max Schott III; Chapter 3—Franchise Disclo-

sure Issues by David W. Oppenheim and Rebekah Prince; Chapter 4—Registra-

tion by Joseph J. Fittante, Jr. and Suzanne Trigg; Chapter 5—Relationship Laws

by Kerry Bundy and Robert Einhorn; Chapter 6—Anti-Trust Laws by Kay Lynn

Brumbaugh and Michael K. Lindsey; Chapter 7—International Franchising by

Mark A. Kirsch and John H. Pratt; and Chapter 8—Representing Franchisees by

Ronald K. Gardner, Jr. and Julianne Lusthaus.

Jim Goniea and Karen Satterlee, as the publications officers for the Forum

during the development of this book, have done their customary great job in

bringing this edition to print. A thanks also goes to Teri Koller, the liaison from

the publications committee, who oversaw the development of this book from

start to finish.

On behalf of the Forum, I express my gratitude to all of you who have been

involved in updating this essential and vital resource for the Forum.

Deb Coldwell

Chair, Forum on Franchising

2013–2015

Foreword

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