Focusing on Marketing and Business Development

• Author: Sharon Meit Abrahams
• Pages: 22-25

22

Pointer # 83

Creating an Action Plan

No matter what year lawyer you are,

you can create an action plan with

measurable goals. A goal should

be speci c, realistic, and capable of

completion within an identi able time

frame. For example, an initial goal

could be: By the end of this month I

will call  ve current clients to discuss

the changes in the XYZ rules related to

their businesses.

Follow up, in consultation with the

partner who has the key relationship

with those clients, with action steps

needed to complete the goal. For

example, action steps for the above

goal are: (1) Review XYZ rules, (2)

Identify  ve clients a ected by this

rule, (3) Confer with the relationship

partner for each client, (4) Schedule

time in calendar to contact each client,

(5) Call or email all  ve clients.

Pointer # 84

Staying In Touch With

Classmates

Although business development may

seem years away at this early stage,

you can begin to build a foundation

from which future business can grow.

 e best place to start is to keep in

touch, or reacquaint yourself, with

classmates from law school, college,

and even high school. As your career

VII. POINTERS FOR FOCUSING

ON MARKETING AND

BUSINESS DEVELOPMENT