Florida bank offers new Mercedes to customers who open $1 million CD.

• Position: MARKETING NEWS - C1 Bank - Brief article

TO PROMOTE ITS NAME CHANGE, a Florida bank offered a new Mercedes luxury car to customers who opened a new $1 million five-year CD.

The giveaway was announced by C1 Bank (former Community Bank & Co.), Lakewood Ranch, Fla. The bank has assets of $729.3 million.

The car will be given as prepaid interest on the certificate of deposit.

Customers will be able to choose from the 2012 SLK350 Roadster, 2012 E350 Sedan, 2012 ML350 SUV, and 2012 E350 Convertible.

"In this interest rate environment where the five year CD...