FIVE THINGS THAT MAY SURPRISE YOU ABOUT SHELTERPOINT IN HONOR OF THEIR 50TH ANNIVERSARY.

* Time flies when you are having fun, and that is certainly what has been happening over at ShelterPoint Life Insurance Company, which is celebrating its 50th anniversary this year! We talked with ShelterPoint, and they gave us a peek behind the curtain as they shared stories and information about their people, culture and company over the years - and their 50th-anniversary celebration! Here are the top 5 things you may not have known about ShelterPoint:

1. WHAT'S IN A NAME?

   The original name was "The First Rehabilitation Insurance Company of America." The company later changed its name to the name we know today: ShelterPoint Life Insurance Company.

   Before their rebrand, brokers had been asking for many years "Why the name First Rehab?" Well, First Rehab was formed in 1972 to be the first of its kind to provide physical rehabilitation insurance. But that all changed when physical rehabilitation was folded in as a covered medical expense. As a NY-based company where statutory short-term disability benefits were required, First Rehab was able to adjust its course and sold its first New York DBL (Disability Benefits Law) policy in 1974 - and the rest, as they say, is history!

   The company became ShelterPoint Life Insurance Company in 2014. A change in name to help better reflect who they are and what they do: their commitment to their clients and - with plans of growing beyond New York - to have a name that fosters a more nationwide identity.

   Today, ShelterPoint is focusing the majority of its business efforts on Paid Family and Medical Leave (PFML) programs across the United States.

   This may not be a surprise for New York brokers since, in fact, ShelterPoint is the market leader in New York PFML, with over 20% market share, according to the GC Smith Group's 2021 PFL Market Survey.

   But perhaps you may not know that ShelterPoint is leveraging its expertise in NY to provide coverage for these programs in the growing number of states with similar required benefits. Currently, they offer private plan coverage in:

   *New Jersey

   *Massachusetts

   *Connecticut

   ShelterPoint has been servicing statutory New Jersey Temporary Disability Insurance policies since 2003 and has been an approved private plan for the Paid Family & Medical Leave programs in Massachusetts and Connecticut since these programs were launched.

   With Colorado on the horizon, and as more states are starting to require these types of programs, ShelterPoint is evaluating each opportunity for...