FITNESS ON THE LINKS: Golfers seeking more game and less pain spur growth at a Triangle physical-therapy firm.

• Author: Pace, Lee
• Position: NC GOLF

Every fledgling business owner needs a break. Physical therapist Chris Finn's came in 2013 when Karl Kimball, the golf professional and co-owner of Hillandale Golf Club in Durham, asked for help with a nagging back problem.

Finn was looking to build Par4Success, the golf fitness and physical-therapy practice he launched a year earlier. Initially, he operated out of his Mazda3 sedan. His marketing plan included calling on every Triangle golf pro who would see him.

"We got Karl down on the floor of his office, relieved some of the muscles that had been spasming, and gave him some basic exercises to start using the correct muscles and calm down the others," Finn says.

Kimball was so impressed with the results that he offered Finn the use of a 400-square-foot shed at Hillandale for $300 a month. It became a treatment and workout facility.

"Clients could come to me," Finn says. "I didn't have to drive all over the place with a treatment table in my car. We installed some turf, a table and some workout equipment. It grew from there." Now, Finn is tweaking blueprints for a 10,500-square-foot facility in Morrisville that he will own. It will be double the size of his current leased facility, also in Morrisville.

"Back when I started, no one knew what the heck I was doing," says Finn, 35, who caught the golf addiction in 2009, the year he earned a physical-therapy degree at Springfield College in Massachusetts. "It was not only a marketing problem, but it was an education program. There was no 'golf fitness.' Now, you see all the pros work out. Back then, it was, 'What? You do what? Who does that?' It was tough in the beginning."

Golfers have always obsessed about swing mechanics, owning the latest clubs and playing the longest balls. Now they're more inclined to embrace the missing links of strength and flexibility. Finn is well-positioned after Golf Digest listed him among its Top 50 golf fitness professionals in 2020.

"Golf fitness is much more mainstream today," says Finn, who came to North Carolina to work at UNC Hospitals in Chapel Hill in 2009. "People don't think I'm talking voodoo."

The Par4Success protocol is built on on-site and virtual consultations with Finn and his staff of nearly 20. The process begins with a 90-minute assessment of core metrics such as a vertical jump, the length of a two-handed medicine ball throw, and how far one can rotate the neck, shoulder and hips.

An initial customized three-month program typically starts at...