Fiserv takes an innovative turn' on Visa cards.

PositionNew Products - Brief article

A new vertical-format Visa card has been introduced by Fiserv Inc., Brookfield, Wisc. All card information is displayed vertically rather than horizontally.

"Our clients are looking for creative ideas that stimulate card activation rates," says Jorge Diaz, division president, Output Solutions. Fiserv. "Vertical cards have visual uniqueness to attract, cardholders and encourage increased...

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