Fiserv launches expanded card carrier options.

• Position: NEW PRODUCTS - Brief article

FISERV INC., BROOKFIELD, WISC., has announced new, expanded card carrier options to help companies retain and grow customer relationships when marketing debit, credit and prepaid programs.

Now when cards are shipped to the cardholder, the card carrier can be a communication tool with options such as larger formats, more color choices, targeted images, graphics and variable content to reach customers with customized messages such as offers for cross-sell and upsell, regulatory information and educational content, the company says.

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The new communications tools, such as the larger card-carrier format provide more space and allow for messaging, including coupons, checks and promotional information. "These tools help turn every point of customer...