Fiscal fitness.

• Position: SMALL BUSINESS SPOTLIGHT

PRESENTED by MOUNTAIN AMERICA CREDIT UNION

BACKGROUND

In today's competitive business environment, Mountain America Credit Union believes business owners deserve every possible advantage to stay ahead. One of those advantages is having access to and control of financial information right at their fingertips anytime, anywhere. Mountain America offers this access with convenient tools such as a robust array of online and mobile banking services.

Mountain America's convenient banking tools are especially important to Gerald Higgins, founder of Higgins Body and Paint. As owner of two of Utah's premier collision repair facilities, he rarely has time to go over financial reports. When he reviews his personal and business accounts, Higgins needs simple and fast accessibility.

Higgins and all of his employees at Higgins Body and Paint have a strong commitment to customer service. He needed a financial partner that offered the same level of service that his own customers had come to expect.

THE SITUATION

With his prior financial institution, Higgins had a hard time getting answers. Whenever he called with a question or situation, he was simply transferred from department to department.

"It felt like no one wanted to answer my questions or take ownership of these situations," comments Higgins. "They all seemed helpful and engaged with the matter at hand, but they passed me from one person to another. I felt like I was just a number every time I called about something.

"Now, I primarily work with one person at Mountain America," adds Higgins. "If he doesn't have the answer, he'll find it and get back to me in a timely manner. I'm intrigued by all the employees--they're a friendly staff and all strive to do their part in fulfilling responsibilities.

"When I called Mountain America, the first thing they did was set up a meeting with me," says Higgins. "A couple of people from the credit union came to my shop and wanted to know about what we did. They cared about my business, and that was a turning point in my decision to go with them."

THE SOLUTION

"Online banking is important for my business because I have control over all of my accounts," says Higgins. "Mountain America links all personal and business...