Fiscal fitness.

• Position: SMALL BUSINESS SPOTLIGHT

BACKGROUND

Visiting the dentist may not be something that most people look forward to each year. However, in 2002, Dr. Brett Skinner set out to change this perception by providing patients with a comfortable, welcoming environment. Gentle Family Dental Care's reputation for personal service has led to unprecedented growth, and Dr. Skinner has counted on Mountain America Credit Union to help him manage the financial requirements of his practice.

The hallmark of Dr. Skinner's practice is the level of personal attention that he spends with each patient. "I've been known to spend 30 minutes or longer consulting with a patient about their conditions and treatment options," says Dr. Skinner. "I want them to know that we're in this process together. My goal is to make them comfortable with the treatment choices."

THE SITUATION

When Dr. Skinner first encountered Mountain America, he was extremely impressed with the level of personal service, which mirrored his own service commitment to his patients. "The Mountain America representative personalized the banking process," says Dr. Skinner. "All my questions were answered, making it easy to open an account."

"Dr. Skinner has a great practice that continues to grow, and it's been exciting for me to be a partner with him in this process," said Bryan Hurst, a business services representative for Mountain America. "We regularly talk about products and services that will enhance his business."

Dr. Skinner also began working with Mountain America to help achieve his family's financial objectives. He has been especially impressed with their website, which allows him to see his personal...