Firstmarketing ongoing customer communication.

• Position: Provider Profiles - First Marketing Co. services encourage loyalty, improve retention, educate, up-sell and cross-sell and promote brand - Brief Article

FIRST MARKETING CO.

3300 Gateway Drive

Pompano Beach, FL 33069

Contact: Glenn Hetzel

Phone: (800) 736-0145

Fax: (954) 971-4707

E-mail: marketing@first-marketing.com

Web: www.first-marketing.com

Profile

First Marketing provides ongoing customer communication programs to encourage loyalty, improve retention, educate, up-sell and cross-sell and promote brand.

Case Study

A regional retail bank came to First Marketing with a challenge. The bank's two-page quarterly newsletter needed a fresh, updated look, but the client's budget didn't allow for upgrades. First Marketing's creative team suggested an innovative solution: Fold the same-size paper in half to create a mini four-page publication. This format gave the piece a unique look--without additional costs. The new style was a big hit with the client and customers.

When the...