First [timers.sup.2]: a member of the Texas Chapter reports on QuickStart.

• Jurisdiction: United States
• Author: Kirby, Chris W.
• Date: 01 May 2012

Though I've worked with and in LMA member firms throughout my career, the 2012 LMA Annual Conference was my first. However, as a "seasoned veteran" with more than a dozen years of law firm coaching/ training experience, registering for QuickStart was, I must confess, something I did very hesitantly. I wondered how I could benefit from a daylong program designed (I thought) for law marketing neophytes. After all, "quick start" implies that your law marketing engine has not yet roared to life. Now, however, I recommend it to everyone regardless of experience level. It's that good.

Fortunately, first impressions are not everything, or I would have been disappointed. QuickStart was held in a room that was half the size of the hallway you traversed to get there; and this after a half-mile walk through the surreal and immense Gaylord Texan Biosphere. Despite the over-the-top spaciousness of the Texan, the room was small, stuffy and lined with row upon row of very...