In the Line of Fire: How to Handle Tough Questions ... When it Counts.

AuthorMarshall, Jeffrey
PositionBrief Article

In the Line of Fire: How to Handle Tough Questions ... When it Counts. By Jerry Weissman. Pearson/Prentice Hall, 185 pages. $24.95.

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Set aside the publicist's boast that author Weissman is "the world's number one presentations coach." The man does have a track record, reportedly coaching executives for more than 500 initial public offering (IPO) roads shows since he founded his company, Power Presentations Ltd., in 1988.

In this engaging, highly readable book, Weissman uses lengthy verbatim transcripts from Presidential debates, television shows and celebrity/athlete interviews to expound on his points, combining the dialog with his own commentary. He elaborates on a series of strategies, among them: When to use agility, and when to...

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