Ferraz el valiente.
Position | Paulo Ferraz, ejecutivo brasile |
Nadie puede decir que a Paulo Ferraz le falta valor. Este ejecutivo brasileño cambió la presidencia ejecutiva y sus acciones en Banco Bozano Simonsen (cuyos activos bancarios se vendieron recientemente a Banco Santander Hispano por una cifra calculada en US$1.000 millones) para tomar la presidencia ejecutiva de Invest$hop.com, una nueva empresa de Internet.
Creada en 1999, el mayor portal financiero de Brasil con más de 14 millones de páginas vistas al mes, recientemente estableció operaciones en español en México y Argentina. Mike Zellner, director de LATIN TRADE, entrevistó a Ferraz en la nueva sede de la empresa en Miami Beach.
¿Por qué creó Invest$hop como empresa separada y no como parte de Banco Bozano Simonsen?
Tenía que decidir qué significaría la Internet para el banco. Sólo hay dos opciones: la Internet puede ser un canal adicional para la distribución de productos financieros, o puede ser el único canal. Me encanta escuchar a la gente decir que 'el costo por transacción en una sucursal tradicional es US$1, mientras que en la Internet cuesta un centavo'. Si uno pudiera lograr que todos los clientes usaran la Internet, sería fabuloso. Pero no se puede, así que el costo de la transacción es realmente US$1,01. Decidimos crear una empresa separada que fuera un supermercado financiero con productos de varios suministradores.
¿Dónde busca el personal que necesita?
Todos los años, [Banco Bozano] Simonsen va a la Escuela de Negocios de la Universidad de Harvard, entre otras universidades importantes, para contratar sangre nueva. Causamos sorpresa con nuestra presentación porque era sobre la Internet y no sobre banca de inversión. No queríamos que un banquero dirigiera el proyecto, queríamos a un entrepreneur.
¿Por qué no un banquero?
La perspectiva del banquero no funciona. Los banqueros tratan de promover un...
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