FEI Canada Chair 2013-2014: for Bill Ross, developing leadership & coaching is key.

• Author: Heffes, Ellen M.
• Position: Leadership

A key business lesson that has made a difference in the life of William (Bill) G. Ross occurred when he was involved in a crisis that required correction of a prior misstatement. At the time, he says, he learned "that it is vital in such circumstances to demonstrate leadership and engage the finance team and organization to provide a solution." In addition, he adds, "Coaching from other FEI members was very helpful in resolving the situation."

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Demonstrating that he has learned the lesson on leadership, Ross has assumed the role of 2013-2014 chair of Financial Executives International Canada (FEI Canada).

Ross says he originally joined FEI Canada in 2000 for the "ability to network with an influential group," and believes he has definitely gained "an extensive network of financial professionals that provides the ability to expand my professional development."

Apparently believing the concept for volunteering of "the more you give the more benefit you receive," he has served in numerous leadership positions in the Toronto Chapter, including President, from 2006-2007. Further, he has chaired several committees, including Issues, Advocacy and Policy; Audit and Finance; and Capital Markets.

In his day job since 2010, Ross is vice president, Finance for Calgary-based Enbridge Pipelines Inc. Enbridge Pipelines is a division of Enbridge Inc., the largest transporter of Canadian crude to the United States. Enbridge owns and operates Canada's largest oil-pipeline network.

Earlier in his career--from 2003 until 2010--Ross was VP Finance for Enbridge Gas Distribution Inc.; VP Finance & IT for Acklands Grainger Inc., from 1999 to 2003; and VP Finance, North America, for DiverseyLever from 1996-1999.

Solid List of Goals

In his year as chair of FEI Canada, Ross aims for the organization to develop a comprehensive executive development program that is focused on coaching and mentoring by more senior leaders. He also has a lengthier list of goals. Among them:

* Expand the value proposition of financial executives by offering executive education and superior networking opportunities;

* Reach out to younger executives through diverse communication platforms and tailor programs to meet specific generational needs;

* Provide members with unparalleled insight into

* Focus on providing a catalyst to grow the leadership position of our members in the financial community.

Bottom line, Ross believes FEI has the ability...