Feeling misunderstood?

AuthorMarlin, Brenda
PositionMarketing Edge - Brief Article

What do people in your bank expect from you as a marketer? This is not an easy question to answer. To quote Dr. Jim Donnelly, CFMP and academic dean for the ABA School of. Bank Marketing and Management, marketing is one of The most misunderstood professions in the bank.

I believe that one of the reasons for this lack of understanding is the fact that marketers tend to be more creative than your average banker. Marketers don't fit into the typical banker "mold." So, how do you survive as a stranger in a foreign country? You learn to speak the language, understand the culture and get out and explore The terrain.

This month, the ABA Marketing Conference is being held in Scottsdale, Ariz., where marketers come together to learn from session presenters and each other, the language of banking--and...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT