Feed the pig campaign's success in full view.

Expectations for the profession's Feed the Pig [TM] campaign (The CPA Letter, Nov. 2006) targeting 25 to 34 year-olds were high, and results to date demonstrate growing success. While the public service announcements have been hitting the numerous media outlets and venues since late Oct. 2006, media coverage greatly expands the reach of the effort to educate career builders about taking control of their finances.

Generating more than 106,500,000 media impressions as The CPA Letter went to press, Feed the Pig had attracted hundreds of print, broadcast and online stories in international, national, regional, local and trade media. News items appeared in the Wall Street Journal Online, Yahoo! News, the Associated Press and KiplingerForecasts.com. Here are additional highlights:

* MSNBC.com's home page spotlighted Feed the Pig on Nov. 14, producing a nearly 1,000% increase in visits to the campaign's Web site (www.feedthepig.org) that day. Donated value of the placement is more than $200,000.

* AICPA Chairman Jimmy Williamson appeared on The Dolans radio show after the campaign's launch. WOR radio's Web site featured the campaign.

* Newsweek's Tip Sheet recommended...