Fashion Journalism.

Author:Lane, Margaret

Fashion Journalism

Julie Bradford


711-3rd Avenue, Floor 8m New York, NY 10017-9209

9780815386834, $155.00, HC, 336pp,

Synopsis: This comprehensively revised and updated second edition of "Fashion Journalism" by Julie Bradford (who is the program leader for BA Fashion Communication at Northumbria University and a former journalist) examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide.

Providing first-hand guidance on how to report on fashion effectively and responsibly, "Fashion Journalism" covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. "Fashion Journalism" takes in all types of fashion content, from journalism to branded content, and from individual content creation, to editorial for fashion brands. "Fashion Journalism" explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers.


To continue reading