Family summertime protection.

• Position: WHAT'S NEW? - Brief article

Before heading outside for the day, pack up some gear to help keep your young brood -and you--cool and protected from the sun:

* You may have seen SwimZip UV Swimwear ($29.99, www.swimzip.com) with UPF 50+ sun protection on "Shark Tank." Parents love SwimZip's signature full-length zipper on its rash guard swim shirts, which makes them incredibly easy to put on and take off. Whether it's ruffles, bows, flowers, polka dots, or adorable patterns, SwimZip is stylish and practical.

* The Woombie Old Fashioned Air Wrap Organic Blanket ($44, www.woombie.com) is made of 100% organic cotton that is soft, light, stretchy, and breathable. This product offers a new edge to the traditional square blankets, with an innovative venting system to keep baby cooler.

* Eyes Cream Shades ($22.50, www.eyescreamshades.com) takes seriously the notion that sunglasses are not Toys" or novelty items, but serve an important health function: protecting precious eyes. All lenses are polycarbonate and provide 100% UVA and UVB protection.

* Refresh-a-Baby ($6.99, www.refreshababy.com) turns ordinary water bottles into baby...