Family entertainment venue coming to Judson Mill District in Greenville.

• Position: Play Cafe

An indoor play concept exclusively for children is coming to Judson Mill.

Friends and businessmen Austin Motes and Daniel Kingsbury are bringing Play Caf to the Upstate after realizing the market needed something better, according to a news release

Occupying 17,000 square feet of The Warehouse at Judson Mill District, Play Caf at Judson Mill features two large play structures, one for children ages 2 to 6 and the other for children up to 12 years old, the release stated. Parents can rent one of eight party rooms for birthdays or other celebrations and relax in the caf while their children play.

Play Caf is expected to open this summer.

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Motes's idea emerged while attending a birthday party for one of his children's friends, the release stated. A chaotic scene of uninspiring toys and concerned parents prompted him to send a text message to Kingsbury, saying "We could do this better."

"We're so excited to bring Play Caf at Judson Mill to Greenville," Motes said in the release. "Like any other parent, my number one concern for my children is safety. But there are so many things you can do structurally to create a safe and exciting environment for kids to just be kids, and to give parents the opportunity to relax and enjoy the peace of mind that their kids are safely having fun."

Financial details of the project were not disclosed.

Ken Reiter, president of Belmont Sayre and co-developer of the Judson Mill District, describes Play Caf at Judson Mill as a strong addition to the community, the release stated. "Experiential and family entertainment are key market drivers across the Southeast," Reiter said in the release. "We were looking for a strong concept to round out the community offerings at Judson...