Failsafe Strategies: Profit and Grow from Risks that Others Avoid.

• Author: Marshall, Jeffrey
• Position: BookSHELF - Book Review

Failsafe Strategies: Profit and Grow from Risks that Others Avoid. By Sayan Chatterjee. Wharton School Publishing, 289 pages. $26.95

Is anything truly "failsafe" these days? No, but giving Chatterjee some poetic license, at least in terms of expounding on theories, strategies can certainly be made safer. That's the author's goal, and he brings in 15 years of research in his capacity as a professor of management policy at the Weatherhead School of Management at Case Western Reserve University.

A basic theme in this direct and readable book (for an academic, the author's' prose is remarkably free of cant or jargon) is that to reduce risk, you need clarity about where the risks are, and create choices or options in tackling those risks. These can be present in the design of the strategy--which can predispose it to failure--or during execution...