Face facts: more men choosing plastic surgery.

• Author: Brandon, Lynne
• Position: Regional Focus: SPECIAL ADVERTISING SECTION

Plastic surgery isn't new, but the way it's being used these days is. The concept of "aging gracefully" is largely being shunned by the masses, particularly by baby boomers. Case in point: the growing trend of men turning to surgical and nonsurgical procedures to enhance their appearance.

[ILLUSTRATION OMITTED]

Surgery has traditionally led the way as the favored method of changing one's looks, but nonsurgical cosmetic procedures also are gaining in popularity. The main draw is Botox, a drug that is injected to reduce wrinkles, followed by chemical peels and other skin enhancements and treatments. As people recognize the importance of an attractive smile, there is increasing demand for cosmetic dental procedures.

[ILLUSTRATION OMITTED]

Cosmetic surgery for women has been accepted for years, but now more men are choosing to undergo it, as well. But despite the results on television shows such as Extreme Makeover and The Swan, prospective patients must be realistic about the procedure. "Patients should not expect major changes in careers or relationships after having cosmetic surgery," says Julie Woodward of University Eye Center in Durham. Woodward, chief of oculoplastic surgery at Duke University Medical Center, specializes in eyelid surgery, endoscopic-brow lifting, Botox, Restalyne (another anti-wrinkle treatment), laser skin resurfacing, laser facial vessel removal and laser tattoo removal.

"Some patients come in to have procedures before major career changes or job interviews. They feel like they need to try to look their best in order to be competitive in the workplace. I think that it can boost confidence, but I try to be wary of patients that feel like they need the procedures to get the job. Those patients are more likely not to get the job due to basic insecurities. The best candidates are the ones that have realistic expectations."

Woodward confirms that more men are seeking plastic surgery than before. "Many men are interested in having their eyes done, both uppers and lowers. I have also seen more interest in procedures such as Botox and Restalyne injections. Men are not as interested in laser resurfacing due to the longer healing time required, and they tend not to be as good candidates for endoscopic brow lifts due to receding hair lines."

Why the sudden interest in plastic surgery from men? The answer seems to be career advancement. Men think appearance can make the difference in moving up the corporate ladder. Male...