FACE the FACTS: When Brand Loyalty Gets Palpable.

• Position: BRAND

* It costs 9 to 11 times more to recruit a new customer than to keep an existing one.

* An increase in loyalty of only 7% can lift lifetime profits per customer by as much as 85%.

* Often, an increase in loyalty of just 3% is equivalent to a 10% across-the-board cost reduction program.

Brand Keys 24th annual Customer Loyalty Engagement Index (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy has identified "loyalty" as a profit-generator for brands that know how to create it and market it.

Financial Service Loyalty Generators

Top brands customers rated highly at creating emotional engagement and loyalty in the Financial Service categories are:

Banks

1. Chase

2. Citibank

3. PNC

4. Bank of New York

5. Capital One

6. TD Bank

7. Bank of America

8. Wells Fargo

   Car Insurance

1. USAA

2. GEICO

3. The Hartford /

   Esurance

4. Allstate

5. Progressive

6. State Far

7. Nationwide

   Home Insurance

   l. The Hartford

2. State Farm

3. GEICO / USAA / Allstate

4. Nationwide

5. Travelers

   Life Insurance

1. Nationwide

2. State Farm

3. Met Life

4. Mutual of Omaha

5. New York Life

   Credit Cards

1. Discover

2. American Express

3. Capital One

4. Chase

5. Visa

6. Mastercard

   Mutual Funds

1. Fidelity

2. Vanguard

3. T. Rowe Price

4. TIAA Cref

5. Schwab

   Online Brokerages

1. Schwab

2. Vanguard

3. Fidelity

4. E*Trade

5. Ally

   Online Payments

1. PayPal

2. Google Wallet

3. Authorize.net

4. Amazon Payments

5. Dwolla

   Tax Preparation

1. Turbo Tax

2. H&R Block

3. Tax Act

4. Liberty Tax

   Top 10 Brands That Know The Secret of Loyalty

   "Brands looking for guaranteed profits, can't do better than loyal customers," noted Robert Passikoff, president of Brand Keys. This year's 2019 CLEI identified 10 brands regularly #1 in their categories, some from the time the category was established. "The following brands are perennial stars."

   Discover Card--Credit Cards: 23 years

   Avis--Car Rental: 20 years

   Google--Search Engine: 19 years

   Domino's--Pizza: 15 years

   Dunkin'--Out-of-Home Coffee: 13 years

   Konica Minolta--MFP Office Copiers: 12 years

   Hyundai--Automobiles: 10 years

   AT&T Wireless--Wireless: 10 years

   Amazon.com--Online Retailer: 10 years

   Amazon Kindle--E-Reader: 9 years

   Meeting Expectations + Brand Trust + Emotional Engagement = Lasting Loyalty

   "Today, loyalty is a fusion of emotional engagement, trust, and an ability for a brand to engage; to meet or exceed expectations consumers hold for their Ideal product or service. The brands on top of this year's category lists know that," said Passikoff...