Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.

• Author: Marshall, Jeffrey
• Position: BookShelf - Brief Article - Book Review

Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes. By Kenneth Karel Boyer, Markham T. Frohlich and G. Tomas M. Hult. Amacom, 252 pages. $34.95

Webvan, the failed Web grocery firm, is often trotted out as a prime example of an Internet strategy that wasn't thought through well enough. But Tesco, the British grocery chain, and Albertson's have had success online providing locally packaged, home-delivered goods. A key differentiator, suggests Extending the Supply Chain, is in strategy and execution.

Authors Boyer and Hult, professors at Michigan...