Exportar...¿adónde?
Position | Industria automotriz; comercio internacional; Am |
Ante la caída en picada da las ventas en Brasil, los fabricantes internacionales da autos tratan de exportar sus productos. Pero eso plantea otro problema: el principal marcado da exportación es Argentina, y el desplome de la mayor economía de la región arrastra a Argentina, Paraguay y Uruguay.
Este año, los fabricantes esperan exportar menos de la tercera parte de los 1,5 millones de vehículos que se producirán, pero la mayoría de los analistas considera que el cálculo es demasiado optimista.
La exportación no es la respuesta, señala José Carlos de Pinheiro, presidente de la Asociación Nacional de Fabricantes de Vehículos Automotores (Anfavea). "Hay un empeño extraordinario por exportar, pero no bastará para compensar la caída del mercado nacional", afirma. El mercado automovilístico brasileño es demasiado grande para sustituirlo con exportaciones, ya que en el país se venden 6 de los 10 autos vendidos en la región.
Aun si los fabricantes consiguieran enviar al extranjero el gran volumen de vehículos, la crisis...
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