EXPERT ADVICE: SHARING KNOWLEDGE IS THE HOTTEST NEW GIG.

Author:Anderson, Amy
Position::THE YOUECONOMIST
 
FREE EXCERPT

The movement toward solopreneurship, in which former career-focused employees are taking their economic futures in their own hands, has allowed us to find opportunities in surprising places--from driving our cars to freelancing our skills.

Now another segment of the YouEconomy is on the rise thanks to what's between our ears.

Sometimes called the expert economy, the trend toward training, coaching, and consulting across multiple industries has grown with the advancement of two major factors:

  1. Technology. Everyone with a smartphone can broadcast their own show, share their insights, and field questions from beginners in their industry. Online course hosting platforms, subscription apps, and message bots provide experts with the means to market and make sales.

  2. Corporate Outsourcing. Companies large and small have recognized the need for ongoing growth and skill enhancement. Rather than relying solely on internal mentorship, they're turning to outside experts and consultants for training.

Per a May 2018 report by Civic, there are now 1.5 million experts helping companies with their knowledge and expertise. That's virtually the same number of U.S. drivers for Uber and Lyft combined.

So what's the difference between the expert gig and the freelance or side gig? The biggest is earning potential. According to Civic's report, experts earn up to $1,000 per hour, likely because they can land larger clients with deeper pockets.

"There has never been a better time for coaches, consultants, and other experts to land higher-ticket corporate clients," says Jeanine Blackwell, creator of Get Corporate Clients. "The latest spending reports show companies are outsourcing 60 percent or more of their teaching, facilitation, and custom performance solutions rather than handling this in-house. There are literally billions of budget dollars already approved and waiting to be spent this year with outside experts."

If you're interested in sharing your knowledge and making a nice living off your expertise, consider these tips:

* Strategy is essential. You could just put up a virtual shingle and start doing Facebook Live videos about your expertise. Eventually, people might start paying attention. But then what? Create a strategy that not only details how you'll market your expertise but also how you'll make a living off of it. "The key to grabbing this opportunity is to focus on the problems you can help these companies solve with the knowledge and expertise you...

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