Expanding Inland Label rebrands.

Position:INDUSTRY News

Inland Label is now known as Inland. The name is part of a strategic rebrand in connection with the company's growth and expansion into new markets. By dropping "Label" from its name, the La Crosse, WI-based company is positioning itself as a comprehensive packaging solutions provider for food, beverage and consumer products. Once called Inland Printing, the company became Inland Label in recognition of its prominence in the beer label industry, propelled by a longstanding relationship with G. Heileman Brewing Co.

The emergence of new packaging technologies in the company's repertoire such as in-mold labeling (IML), which merges label and container, presented opportunities for dramatic growth and diversification for Inland. Substantial equipment investment and development of technical expertise have been ongoing for more than a decade, beginning with a major laboratory expansion and the addition of a chemist to lead the development team.

In 2015, the company plans to spend $10 million to $15 million on an expansion that will add 30 or more jobs.

Inland's new tagline "We power great packaging" alludes to its current portfolio in food, beverage and consumer product packaging and promises further innovation. According to CEO Mark Glendenning, "We aligned our brand with our growth strategy. Over time, we have developed into a robust resource for our customers, and have always been a strategic partner rather...

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