Expanded Tax Season PR/AD Campaign.
| Position | CalCPA News - Brief Article |
This year's tax season public relations and image ad campaign kicked off in late October.
The image ad campaign combines print and radio advertising that emphasizes the prestige of the profession and CalCPA and is designed to drive listeners to the Find a CPA feature on CalCPA Online.
Nearly 1,500 10-second radio spots will air on news and business programs in the Los Angeles, San Francisco, San Diego, Fresno and Sacramento markets. The ads started in November and will run periodically through February. Print image ads will be placed in regional editions of Time, US News & World Report, Newsweek and Sports Illustrated.
Also, a special series of image ads featuring MCA musical artists...
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