Expand your brand along with your branch network.

• Position: Brief Article

Expand your brand along with your branch network: Many banks do a mediocre job of aligning their branch-building initiatives with their all-important brand and culture, according to Charlene Stern, chief experience officer at NewGround Resources Inc., Manchester, Me. A recent NewGround survey of 125 community bank presidents, directors and CEOs found that only 11 percent believed they were innovative and engaging. Another 10 percent acknowledged the need to redefine their...