Exhibit 25 Developing an Effective Elevator Pitch
| Library | Building Rainmakers: The Definitive Guide to Business Development for Lawyers (ABA) (2016 Ed.) |
(Courtesy of Melanie Green and Faegre Baker Daniels)
An elevator pitch is a quick and concise way to communicate who you are, what you do, and why you can do it better than the competition. You should have an elevator pitch prepared for when you run into an acquaintance, when you meet someone new, or when someone asks what you do. Your pitch should be descriptive and catchy so you can keep the conversation going, convey your essential messages succinctly, and showcase your practice in a way that gets people excited and thinking.
Why is an elevator pitch important?
When you don't have an elevator pitch ready and you give short, non-descriptive answers...
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