Exhibit 21 Role of Marketing and Business Development During Client's Hiring Process

LibraryBuilding Rainmakers: The Definitive Guide to Business Development for Lawyers (ABA) (2016 Ed.)
Exhibit 21 Role of Marketing and Business Development During Client's Hiring Process

(Courtesy of Bill Flannery and WJF Institute)

Rule: Your Mission In Marketing and Business Development Is To Change The Buyer's Behavior.

The above graphic helps to identify the role of law firm marketing and business development as...

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