EveryAction acquires event management platform Mobilize

• Published date: 01 February 2021
• DOI: http://doi.org/10.1002/nba.30943
• Date: 01 February 2021

NONPROFIT BUSINESS ADVISOR FEBRUARY 2021

12 © 2021 Wiley Periodicals LLC • All rights reserved

DOI: 10.1002/nba

benets intact. But he said the plaintiff was instead

required to prove (1) she engaged in a protected

activity, (2) the employer took an adverse employ-

ment action against her and (3) there was a causal

connection between the protected activity and the

adverse action.

EMPLOYER WINS ➔ He ruled the plaintiff

hadn’t met her burden because (1) the alleged mis-

steps didn’t amount to an adverse action against

her, (2) there wasn’t any evidence suggesting a

causal connection existed between any failures and

the plaintiff’s report to human resources and (3) the

plaintiff’s voluntary resignation wasn’t an adverse

employment action.

Although he allowed other parts of the suit to

proceed, the judge granted a summary judgment in

favor of the county on the retaliation claim.

[Willis v. Cleveland County, U.S. District Court for

the Western District of North Carolina, No. 1:18-cv-

00292, 07/01/2020] ■

News

EveryAction acquires event

management platform Mobilize

EveryAction, a leading customer relation-

ship-management technology provider to the

nonprot sector, has acquired Mobilize, an events

management and volunteer recruitment platform

that connects mission-driven organizations and their

supporters. According to EveryAction, the acquisi-

tion will allow organizations to take advantage of

“complementary best-in-class systems” for online

and ofine organizing, virtual events management

and workow automation.

Mobilize is one of the fastest-growing volunteer

network and events platforms for mission-driven

organizations, having built a platform for volunteer

engagement that presents service opportunities for

volunteers and elevates these events to their shared

volunteer network. This will help provide additional

insight into supporters within the EveryAction plat-

form, so that nonprots can understand what drives

their supporters to engage, volunteer, donate and take

action. Nonprots are then able to tailor opportuni-

ties based on interest and history of engagement, the

company said.

Mobilize currently has a network of 3,000 or-

ganizations and 4 million volunteers. By combining

that audience with EveryAction’s network of more

than 15,000 nonprot organizations, nonprots and

campaigns should see higher conversion rates and

more holistic engagement from their supporters, the

rm said.

For more information about the transaction and the

services offered by the combined company, visit https://

www.everyaction.com.

Report shows DAF donors revising

strategies in pandemic

A new report from Fidelity Charitable, an admin-

istrator of the nation’s largest donor-advised fund,

states that the coronavirus pandemic drove nearly

half of the DAF account holders to give more in

2020 than in the prior year. Per the report, about

three-quarters said COVID-19 affected their decision

of which organizations to support. And of those,

37% gave to different nonprots than usual, whereas

a similar number supported the nonprots they have

typically supported in the past.

Nearly all—92%—of those who gave to new or-

ganizations in 2020 also made or planned to make

donations to the charities they regularly supported.

The report also gives insight into which types of

nonprots are seeing the most support from DAF

donors. For example, 54% of those whose giving was

inuenced by the pandemic sought specically to

help nonprots most affected by it. Most of these do-

nors—84%—were more concerned about the ability

of small, community-based nonprots to weather the

pandemic, whereas 43% showed concern for larger,

national nonprots.

According to Amy Pirozzolo, head of donor en-

gagement at Fidelity Charitable, the report shows that

the increase in donations to human services charities

didn’t mean fewer donations to other organizations,

as was feared by some.

“Donors understand that all charities face unprec-

edented demands, and giving strategies meaningfully

changed,” she said in a statement.

For more information, visit https://bit.

ly/2LGwbGa. ■