Event Calendar.

• Position: Calendar

06.09.09-Minnesota Chapter

Secrets of CRM Success: How to Minimize Mistakes and Maximize Results

According to respected business research organizations, up to 80% of CRM implementations fail--resulting in a tremendous loss of money, time, resources and credibility. The good news is that they don't have to. With the right strategy, planning and processes in place, a CRM implementation can actually improve client service, strengthen relationships and increase firm revenue. Whether you are leading a new CRM initiative at your firm or trying to enhance the success strategy of your current implementation, this presentation will address some of the most common CRM challenges you may face and will provide you with effective solutions for success. Presented by Christina Fritsch, Clients First Consulting; Deborah Holt

Location: Dorsey & Whitney, Minneapolis

06.10.09-Chicago Chapter

Trade Shows

Topics for discussion may include: Marketing's role in preparing for and on-site execution of trade shows; Attorney participation and visibility at trade shows; Selection and approval process for participation; Associated logistics and costs. Chicago's Brown Bag Lunches are designed to be educational while providing a casual, peer-to-peer networking environment focusing on topics and issues of importance to the individual legal marketer.

Location: McDonnell Boehnen Hulbert & Berghoff LLP, Chicago

06.11.09-Southeastern Chapter

Connecting Cost with Value: Key Client Account Management

Client loyalty is ever-fleeting and law firms need to take a lesson from corporate America in how to listen to their clients (customers), assess the client's value proposition and deliver services in a manner that enables clients to understand the connection between cost and value. This session covers the essential elements of key client account management, a structure that supports the development of client satisfaction and loyalty. Speaker: Terri...