Innovative Potential, Key Indicators of Efficiency, Business Model, Total Innovations, Development Strategies. JEL Classifications: M5, Q2.
Modern conditions of functioning and development of enterprises are characterized by high level of instability, tough conditions of competition and growing challenges to ensure their dynamism, viability and anti-entropy. This requires the use of new approaches to the organization and conduct of entrepreneurial activity. In recent years, in the competition, there has been a tendency to shift emphasis from the level of competition for goods and services to the competition of management models. There is a need to rethink the factors of ensuring accelerated economic development at micro- and macro levels on innovative basis, to change the scale and structure of production processes, to significantly enhance the competitiveness of enterprises and to introduce progressive business models and managerial innovations into their activities. In addition, effective management of enterprises, which turned into complex economic systems in the current state of the open information and global economy, actualizes the introduction of the latest theories, concepts, methods and tools into the practice of innovation management.
In view of this, it is relevant to study the theoretical and methodological approaches to the development of enterprises on the basis of activation of innovative entrepreneurship, ensuring the highest efficiency and effectiveness of innovative processes in the conditions of their nonlinear flow and the application of the principles of open innovation, the development of relevant methodological tools for justification of relevant programs for the development of innovative potential.
Review Of Previous Studies
All components of competitiveness directly stimulate the development of innovations, but each of them is associated with a separate component of the innovation system and with a separate stage of the innovation process (Intriligator, 2017). No component of competitiveness is either main or primary. Successful innovations are based on the balanced interaction of all components; the development of each component is necessary (Dauphinee et al., 2018). But depending on the situation, some of them may be more important. Thus, the relative importance of the components and individual factors depends on the stage of development of the country's innovation system. In this regard, one of the main means of development management of the innovative and industrial components of an industrial enterprise is its innovative potential.
In the research process, a resource approach was used. In this approach, innovative resources are a set of scientific, logistical and technological, organizational and financial resources that are used to carry out innovation activity (Goldberg & Schiele, 2018).
Innovative capabilities of an enterprise may also be interpreted as a complex of its properties, which characterize the ability to dynamically plan, create and integrate innovative resources, as well as use them in operational processes to carry out innovation activities (Malecki, 2018). Thus, innovative resources are distinct from the innovative capabilities of the characteristics of the enterprise activities, but serve as a basis for their development, that is, the innovative capabilities demonstrate the ability of the company to apply, and not only to accumulate innovative resources.
In such a way, the enterprise's innovative potential can be understood as an integral phenomenon that characterizes the current and future opportunities of the economic entity to transform the economic resource pool through the capabilities inherent to its employees for the purposeful innovation activity. In other words, the enterprise's innovative potential can be defined as an integral characteristic of the complex of economic resources, current and future capabilities and opportunities of the economic system to carry out purposeful innovation activity through the transformation of the economic resource pool taking into account the system of internal and external factors.
The following factors influence successful implementation of innovations, according to the results of our research: the presence of a source of creative ideas, market orientation, an effective system of selection and evaluation of ideas of new products, superiority over competitors' products, compliance with the innovative strategy of the...