Etch-A-Sketch video.

• Position: ABAMN 2008 Financial Marketing Awards: Overall Winner; Asset Size of More than $5 Billion - Brief article

Institution: KeyBank, Cleveland

Agency: Adcom Communications, Cleveland

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In this campaign targeted at the bank's Colorado customers, KeyBank employed an Etch-A-Sketch artist to produce a portrait of Carmelo Anthony of the Denver Nuggets basketball team. Creation of the portrait, which took 25 hours, was recorded on a time-lapse video. The video was then shown at halftime at a Nuggets game and a collectible magnet was passed out to spectators after the game. The video was then seeded on various sites to...