Esko acquires MediaBeacon.

Position:INDUSTRY News
 
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Esko has announced its acquisition of MediaBeacon, a leader in Digital Asset Management (DAM) software products. MediaBeacon is based in Minneapolis, MN, USA, and brings an award-winning suite of DAM tools to market through direct distribution and strategic OEM partnerships. These DAM tools span various industries that range from retail and consumer packaged goods to media, print and the public sector.

"It is Esko's strategy to digitize and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store. With this acquisition, we further our transformation from a prepress solution provider to an end-to-end supplier in the packaging world," explains Udo Panenka, Esko president. "Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners. Adding MediaBeacon tools and expertise expands the Esko Software Suite and brings to market a production workflow solution that keeps pace with the...

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