Escuela de conductores.
Author | Sutter, Mary |
En la mayoría de las ciudades del mundo, los taxis son una parte integral e indispensable del transporte público. Para ayudarlos a mejorar, General Motors abrió ei afio pasado la Universidad Chevrolet en Bogotá.
El programa es parte de la iniciativa de responsabilidad social de la Fundación Chevrolet, es gratis y está disponible para cualquier chofer de taxi, maneje o no un Chevroret. Los cursos de seguridad, mantenimiento, ingtés [para atender a un creciente número de viajeros extranjeros} y administración de pequeños negocios fueron desarroUados por GM en asociación conet Servicio Nacional de Aprendizaje [SENA}.
Los instructores del SENA dan los cursos, dijo Marco Vintimitla, gerente de mercadeo de GM Colmotores en Colombia. "Ellos tienen la habilidad de conectar la experiencia pedagógica con la experiencia de los taxistas".
El programa contempta cinco horas de clase una vez por semana, a to largo de cuatro a seis meses. El horario fue disefiado para que los conductores puedan asistir a los cursos et dia en que sus vehículos no pueden circular por las catles. Las tasas de retención son altas; sóto 13 por ciento de los alumnos abandona, dijo Vintimilta. Hasta la fecha, se han graduado 1,300 conductores de la Universidad Chevrolet.
GM tiene otro centro de educación en Bogotá para permitir que más taxistas estudien, dijo VintimiUa, cuyo objetivo es conseguir que 3,900 conductores se gradúen antes de fin de afio.
A pesar de que GM representa alrededor de un tercio del creciente mercado automotor colombiano, Chevrolet, su única marca en el país, es una de las dos más elegidas para taxis, dijo Vintimitla. Además, la Universidad Chevrolet está generando buenas percepciones acerca de la marca y podría ayudar a que crezcan las ventas futuras.
El mercado de los automóviles está floreciendo en Cotombia. Las...
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