Escaparate mundial.
Author | Pfeifer, Margarida O. |
Desde que los productos orgánicos, al inicio de la década, ganaron espacio en los supermercados y redes minoristas de todo el mundo, Brasil ha buscado apoderarse de una tajada de la tarta. El país mueve anualmente en ese segmento US$250 millones, sólo 0.76% del mercado mundial que se estima en US$33,000 millones. Más de la mitad de la tarta global lo detenta Europa, con US$17,000 millones, mientras que Estados Unidos tiene US$14,000 millones. Sin embargo, una alianza entre Organics Brasil --primer programa nacional para promover la exportación de productos orgánicos-- y Whole Foods Market (WFM), la cadena estadounidense más grande de supermercados de productos naturales y orgánicos, promete cambiar esa realidad. Desde abril pasado, la red comenzó a vender alimentos y una línea de productos hechos en Brasil. "WFM es la principal puerta de entrada al aparador mundial para quien desea integrarse a este sector"...
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