La escalera al cielo.
| Author | Dempsey, Mary A. |
| Position | Panorama - Articulo breve |
Steven Heyer está un paso más cerca de la cúpula máxima de Coca-Cola al ser nombrado para dirigir la división latinoamericana de la empresa, que genera el 11% de los ingresos de la compañía. Heyer, de 50 años y presidente de Coca-Cola Ventures, trabajó hasta 2001 en AOL Time Warner y se le encargó una reestructuración general de Coca-Cola, desde el mercadeo hasta la estrategia empresarial. A Heyer le ofrecieron un contrato multimillonario, uno de los mayores que haya ofrecido la...
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