Equity‐based incentives and shareholder say‐on‐pay

AuthorBlair B. Marquardt,Denton Collins,Xu Niu
Published date01 May 2019
Date01 May 2019
DOIhttp://doi.org/10.1111/jbfa.12373
DOI: 10.1111/jbfa.12373
Equity-based incentives and shareholder
say-on-pay
Denton Collins1Blair B. Marquardt2Xu Niu3
1School of Accounting, Rawls College of Business
Administration,Texas TechUniversity, Lubbock,
Texas79409, USA
2Department of Accounting, G. Brint Ryan
College of Business, University of North Texas,
Denton, TX 76203, USA
3School of Business, Stockton University,
Galloway,NJ 08205, USA
Correspondence
BlairB. Marquardt, Department of Accounting,
G.Brint Ryan College of Business, University of
NorthTexas,Denton, TX 76203, USA.
Email:blair.marquardt@unt.edu
Fundinginformation
TexasTechUniversity Rawls College of Business
Administration
JELClassification: G34, G38, M48, M52
Abstract
We study the relationship between CEO pay-performance sensitiv-
ity, pay-risk sensitivity,and shareholder voting outcomes as part of
the “say-on-pay” provision of the 2010 US Dodd-Frank Act. Con-
sistent with our hypothesis, we provide evidence that shareholders
tend to approve of compensation packages that are more sensitive
to changes in stock price (pay-performance sensitivity). Our find-
ings are consistent with theoretical predictions that outside own-
ers approve of equity incentives as a means of aligning managers'
interests with those of shareholders. We also document that future
changes to equity-based incentives are related to voting outcomes
and that shareholders incorporate CFO incentives into their votes.
Collectively, these results provide evidence of the importance of
equity-based incentives from the perspective of those most con-
cerned with firm value and of the effectiveness of say-on-pay as a
governance mechanism.
KEYWORDS
executive compensation, pay-performance sensitivity, pay-risk
sensitivity,shareholder voting
1INTRODUCTION
The Dodd-Frank Wall Street Reform and Consumer Protection Act (hereafter “the Dodd-Frank Act” or “the Act”)
was enacted in July 2010 in response to the 2008 financial crisis. The Act requires shareholder “say-on-pay,” a
mandated advisory vote by shareholders on the compensation of top executives of public companies. This provision
of the law arose from concerns that executives were excessively sheltered from the risks born by investors (US
Senate Committee on Banking, Housing, and Urban Affairs, 2010). We examine the outcomes of these votes to study
shareholders'response to pay-performance sensitivity (Core & Guay, 1999) and pay-risk sensitivity (Guay, 1999).
Pay-performance sensitivity ties executivewealth to stock returns, while pay-risk sensitivity attempts to increase the
executiv e's risk appetite. These incentives typically arise from equity-based compensation, such as stock awards and
stock options. Together, they are intended to mitigate the moral hazard faced by managers by linking theirwealth to
that of shareholders.
Our motivation to study this relationship is threefold. First, we utilize this setting to study whether shareholders
express views consistent with performance- and risk-based equity incentives as net beneficial or costly. A large
literature is dedicated to the effects of equity-based incentives, documenting both value-adding and value-destroying
J Bus Fin Acc. 2019;46:739–761. wileyonlinelibrary.com/journal/jbfa c
2019 John Wiley & Sons Ltd 739
740 COLLINS ET AL.
consequences. Theory suggests that shareholders are concerned with a potential misalignment of interests with man-
agement and attempt to mitigate this via incentive compensation that ties executivewealth to improvements in firm
value (Core & Guay, 1999; Murphy, 2013). Theory also suggests that incentive compensation can encourage invest-
ment in value-enhancing, risky projects (Guay, 1999; Prendergast, 2002). While some empirical evidence supports
these assertions (e.g., Coles, Daniel, & Naveen, 2006), other evidence suggests these incentives can haveunintended
consequences (e.g., Bergstresser & Philippon, 2006). Prior evidence of shareholder perceptions of equity-based
incentives is also mixed.For example, markets tend to react favorably to the announcement of incentive compensation
(e.g., Kato, Lemmon, Luo, & Schallheim, 2005), but substantial variation exists in opinions of the optimal degree of
incentives (Arnold & Grasser, 2018). Thus, it is worthwhile to consider shareholders'perceptions of equity-based
incentives as observed through the unique lens of the say-on-pay vote. Assuming that shareholders vote according
to their expectations of the effect of these incentives on the return to their investments, we consider this a relatively
clean and powerful setting to revisit the value relevance of equity-based compensation.
Second, our research addresses the effectiveness of shareholder voting. Shareholders delegate daily decision
making to management and monitoring to the board of directors. Nonetheless, the voting mechanism remains an
important external control. Boards at times award executives compensation packages that perpetuate, rather than
mitigate, the agency conflict between owners and managers (Bebchuk & Fried, 2003). Shareholder voting, then,
provides a means for shareholders to express discontent with such misalignment, as well as their opinions on these
types of incentives specifically. While debate on the effectiveness of shareholder votingas a governance mechanism
continues, there is growing evidence that demonstrates its capacity to constrain management (e.g., Thomas & Cotter,
2007). To our knowledge, our research represents a first step in examiningthe shareholder voting response to the
underlying incentives embedded in equity compensation, a feature critical to evaluating the appropriateness of a
compensation package (Murphy,2013). We also examine whether boards respond to an unfavorable vote outcome by
increasing the incentive component of compensation, addressing the effectiveness of the vote as a constraint.
Third, we assess whether shareholders vote in a manner consistent with the intent of the Act. The Dodd-Frank
Act's intention was to promote greater “responsibility and accountability” of executives (US Senate Committee on
Banking, Housing, and Urban Affairs, 2010). Regulators have expressed concerns about potential societal damage
due to rent extraction and excessiverisk taking by insulated executives, and appear to support stronger alignment of
manager and shareholder interests (Securities and Exchange Commission, 2015; US Senate Committee on Banking,
Housing, and Urban Affairs, 2010). For example, US Senator Jack Reed (D, RI) described the goal of say-on-pay
to include, “help[ing] public companies align their compensation practices with long-term shareholder value” (US
Senate Committee on Banking, Housing, and Urban Affairs, 2009). Since we investigate whether shareholders appear
sensitive to equity-based incentives in their votesand whether shareholder voting is related to subsequent changes in
equity-based incentives, our study informs regulatory efforts in this area.
Toshed light on these issues, we examine how the underlying pay-performance sensitivity and pay-risk sensitivity
of a CEO's compensation package explain the proportion favorable votein the say-on-pay referendum. We hypothe-
size that the favorablevote will be increasing with the strength of the linkage between pay and performance and in the
strength of the risk-taking incentive. We measure these incentives,respectively, using CEO delta and vega,bothscaled
bytotal compensation (Core & Guay, 1999; Edmans, Gabaix, & Landier,2009; Guay, 1999).1Assuming that the underly-
ing characteristics of the compensation package will drive shareholder perceptions of its acceptability,we regress the
proportion favorablevote on CEO delta and vega, plus a vector of controls.
Our results support our first hypothesis. We document a statistically significant positive relationship between
CEO pay-performance sensitivity (delta) and the proportion favorablevote, implying shareholders generally approve
of compensation packages designed to align manager and shareholder wealth. An increase across the interquartile
range of CEO delta is associated with a 0.189 percentage point increase in the proportion favorable vote, equivalent
1Deltais the change in the dollar value of equity incentives of the CEO for a 1% change in stock price. It measures the sensitivity of the CEO's compensation to
changesin the stock price. Ve ga is the change in the dollar value of the CEO's incentive options for a 0.01 change in the annualized standard deviation of stock
price.It measures the risk-taking incentive of the CEO's compensation.

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