Equipping the industry with goods and services.

Author:Shay, Matthew
Position:IFA PRESIDENT'S COLUMN - International Franchise Association - Column

The International Franchise Association values its franchisor, franchisee and supplier members, and this month's issue of Franchising World pays particular notice to those firms and agencies which are integral to facilitating the industry's daily operations. To coincide with the diversity" of the franchising community in terms of lines of business, the supplier segment is especially versatile.

The upcoming West Coast Franchise Expo is being conducted by MFV Expositions, one of the IFA's Supplier Forum members. And while droves of prospective investors flood the exhibit hall floor to pursue the franchise of their desires, they may not be aware of how much their expo experience and investigation is largely affected by the involvement of suppliers.

As you thumb through this guide, what's particularly useful to both franchise company executives and owner-operators is the sheer number of business categories that appear. All are members of the IFA Supplier Forum--more than 500--which seek to deliver products and services tailor-made h)r all facets of your systems. They are committed to serving you and help maximize the potential of your company--to drive your efficiency and increase your profitability.

If we take a step back to look at the franchise landscape through a wider lens, the scope of one of the association's greatest resources is clearly visible. Leading franchise law experts from various firms helped immensely in efforts to revise the Federal Trade Commission's Franchise Rule earlier this year.

Many franchise attorneys have a wide range of specialties and can provide services that include assisting potential franchisees with understanding the franchise disclosure document, providing guidance on compliance, and defending companies and franchisees against law suits.

Interested in redesigning your Web site to generate quality leads? Look no further than the industry's technology wizards who can help you point and click on the right solutions for your company. And, redesigning a Web site is just one example of the many services that these computer and Internet-based companies offer.

Numbers of franchise systems have established partnerships with Supplier Forum firms to provide their...

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