ENTERTAINMENT PUBLICATIONS.

• Position: Entertainment Partnership Marketing product information - Brief Article

2125 Butterfield Road

Troy, MI 48084

Contact: Brian Tague

Phone: (800) 450-8114, (248) 637-8498

Fax: (248) 637-9771

E-mail: btague@epi.cendant.com

Web: www.epi-pmd.com

Profile

Entertainment Partnership Marketing designs customized marketing programs to help companies reach their customers in new and different ways.

Case study

One example of Entertainment's integrated marketing solutions applied to the banking industry is a custom program the company developed for First Union Bank. The First Union program served as a combined retention and activation tool for First Union's check cardholders. Entertainment built a custom savings book for First Union containing popular national merchants. The book, while inexpensive to produce, featured over $250 in savings, giving it an extremely high customer perceived value.

First Union...