Entercom Communications takes on new name.

Entercom Communications Corp. this week changed its name to Audacy.

The company which operates seven radio stations in the Upstate said the name change was needed to reflect its evolution into a multi-platform audio content and entertainment organization with, in addition to its radio broadcast group, a strong position in every segment of the growing audio market including broadcasting, podcasting, digital, network, live experiences, music, sports and news.

Philadelphia-based Audacy is also the No. 1 creator of original, premium audio content, according to a news release.

"We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future," David Field, chairman, president and CEO, said in a news release. "'Audacy' captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country's best audio content and entertainment platform."

The company's evolution has been fueled by a number of recent moves, including, acquiring CBS Radio, launching Radio.com (which now defaults to the Audacy home page), buying Cadence13 and Pineapple Street Studios, and becoming the primary companion podcast partner of brands including HBO, Netflix, Nike and others. The company also established strategic partnerships with Apple, Google, Amazon, Twitch and others to enable its listeners to connect with Audacy audio content, the release said. Audacy acquired Podcorn, a podcast influencer marketplace that pairs brands and podcast creators.

Audacy's Upstate stations include the No. 1 rated 106.3 WORD, which dominates the 6 a.m. to noon time slot...

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