Enrich 50 magazine.
| Position | Newsletter Series - Brief Article |
BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest
Institution: First Midwest Bancorp Inc., Itasca, Ill. Assets: $6 billion; 69 locations. Agency: Loren and Associates, Grant Park, Ill.
First Midwest Bancorp decided to convert its existing newsletter for customers age 50 and over into a magazine. The bank asked the agency to develop a "smart" magazine with a contemporary feel that would appeal not only to the elderly but also to the baby boomer generation.
The content was designed to be fresh...
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